Amazon PPC (Pay-Per-Click) is an advertising model that allows sellers to promote their products on Amazon’s platform. With Amazon PPC, sellers bid on keywords, and when a shopper searches for those keywords, their product ads can appear in prominent positions, such as search results or product pages. Advertisers only pay when a potential customer clicks on their ad.
Types of Amazon PPC Ads:
- Sponsored Products: Promote individual product listings.
- Sponsored Brands: Showcase a collection of products with a custom headline.
- Sponsored Display: Target audiences both on and off Amazon.
Effective Amazon PPC campaigns can increase product visibility, drive sales, and boost organic rankings over time.